WHEN TO SELL

By Corry DalMaso
STB Investor Software Inc.

Just as you need an organized approach to determining whether to buy a stock, you need an organized approach to selling. The same BetterInvesting techniques and tools may be used in both cases.


Signs of Change

Often there are signs which point to the need to pay closer attention to a company you hold in your portfolio.

    1. Declining growth rates for sales and/or earnings. 
       These almost always lead to declining Price to 
       Earnings (P/E) ratios and lower market prices. 
    2. A gradually-declining growth rate for sales and 
       earnings may be the result of a company transforming
       from a high growth to a maturing company. Watch the
       research and development spending rate and the company's 
       introduction of new products and services. These can 
       affect the company's future growth rate. 
    3. If a company pays a higher percentage of earnings in
       the form of dividends, this leaves less to reinvest
       in the business of growing the company. 
    4. If the company has new management come in, you may
       want to pay particular attention to what changes
       are made. It may take 6 months to 2 years (depending
       upon the size of the company) before management's
       ability can be accurately assessed.


Reasons for Selling

These reasons are really the opposite of the reasons for buying. In both cases, the BetterInvesting techniques and tools are used and judgment is applied.

     1. Growth is not satisfactory. It is very difficult to 
        achieve bottom line (earnings) growth without top 
        line (sales) growth. Use PERT and the SSG graph to
        judge this growth. 
     2. Profit margins are eroding. Use PERT to check the Pre-tax
        Income growth and the growth as a percent of sales. 
     3. The management's competence is under question. Examine PERT
        to note the growth in the various categories. 
     4. The investment climate for the company or the industry is 
        deteriorating and no improvement is seen on the horizon. 
     5. The stock is grossly overpriced. Use the SSG to check the
        P/E ratio against the 5-year average, using a 12 month 
        leading P/E. If the P/E is one and a half times the 
        average, and the upside-downside ratio is less than 1, 
        it is time to consider selling. 
     6. The stock price is declining for no apparent reason. 
        Institutional investors may know something you don't know.
        You can see the price history graphically if you have filled
        in the PMG stock prices several times a year. 
     7. The dividend payout ratio is too high (above 50%, except
        for special situations like utilities) and/or the percent 
        earned on equity is too low. (Look for negative changes.)
     8. The company's financial condition is deteriorating. Watch 
        the amount of debt taken on and whether the company can 
        meet payments if the economy slows. 
     9. To balance your portfolio. Avoid overweighting by company
        size, industry, or company. (See "Diversification" for
        more on this topic.)